Branding and Marketing for Mind&Body Organics launch + Superfood Clusters (product)
---------
---------
As the Creative Director for Mind&Body Organics, I was tasked with creating a brand image that reflected physical and mental health, sustainability, and overall deliciousness. As well as promoting the products key ingredients: functional mushrooms.
The company is located in Seattle, Washington and the target audience is health-conscious, active adults who are looking for products to boost their energy, productivity and overall well-being. My goal was to appeal to this audience through the colors and imagery on the website and across social platforms.
This is done so through dark earth-tones of grey, green, and a pop of orange or yellow. Likewise, images of the Pacific Northwest forests and common PNW activities (i.e. rock climbing) were used throughout the branding to target the audiences active lifestyle.
---------
The Website
On the shop page, visitors can see the product information, ingredients list with benefits, nutrition information, give-back campaign (COVID-19 Seattle research fund), customer feedback, and images linked to recipes posted on the blog
Website homepage
Website shop page
Includes: product information, ingredients list + benefits, nutrition information, give-back campaign (COVID-19 research fund), customer feedback, and images linked to recipes posted on the blog (written by me)
Website blog
(recipes, ingredient information, etc.) to provide information for the consumer and boost website SEO ranking with keywords
Website blog (recipes, ingredient information, etc.) to provide information for the consumer and boost website SEO ranking with keywords
About Page
Includes the company mission and its background story. It also highlights the two people (one being myself) who gave feet to the brand. You'll notice mine is not updated here, but what it should say is: "Well-being should be for, well, all human beings. Having two chronic conditions that are highly dependent on diet has taught me one thing. Eat right, feel right. That is the message I want to share - and our products are a good way to supplement that healthy life."
About Page
Includes the company mission and its background story. It also highlights the two people (one being myself) who gave feet to the brand. You'll notice mine is not updated here, but what it should say is: "Well-being should be for, well, all human beings. Having two chronic conditions that are highly dependent on diet has taught me one thing. Eat right, feel right. That is the message I want to share - and our products are a good way to supplement that healthy life."
Cart/Checkout
A simply designed page where customers can pay with credit/debit card or PayPal (set up with Braintree by PayPal)
